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Brick Hockey Club

Boilerplate

The boilerplate for BHC could be used in a variety of areas. First and foremost, having it featured on the website is a great way to give a brief overview of the organization and its core goals. Furthermore, it can be included in news releases to give basic background information to anyone writing about the club.

Boilerplate

Diversity Analysis

Diversity is a continuous discussion in public relations. A diversity analysis of BHC indicates where the organization stands with its diversity and inclusion initiatives in relation to its competitors.

Diversity Analysis

Fact Sheet

The fact sheet for BHC can be used to summarize an event going on in the organization. This one covers a fundraising collaboration between BHC and Buffalo Wild Wings.

Fact Sheet

News Release 1

This news release describes the partnership between BHC and the local business, Family Harvest. It would be distributed to media outlets and other stakeholders to inform them of the announcement and encourage them to share it with a larger audience.

News Release 1

News Release 2

The social media news release is only available online. BHC conducts most business-related operations online, so it fits nicely with the brand. This release covers all information related to BHC’s 2022 team tryouts.

News Release 2

Feature Story

This feature story talks about BHC founder Bob Auriemma and his legacy on the club and community. It would be distributed in the Asbury Park Press newspaper as well as linked on the club website. The feature would fit nicely with the APP’s current content and would spread the BHC name across the state of New Jersey.

Feature Story

PSA Script

This PSA is a reminder to fans of courteous game day etiquette. People often get caught up in the intensity of the game and sometimes forget that in the end, it is still just a game. The PSA would be distributed to local radio stations.

PSA Script

Webpage Copy

The webpage copy is an added “About” section that the BHC website is lacking. Creating a logical place for general club information is essential to attracting and keeping the target audience’s attention.

Webpage Copy

Social Media Content Strategy

The social media content strategy offers an overview of the current state of BHC’s various social media accounts. Furthermore, it describes needed improvements and how to achieve them.

Content Strategy

Social Media Calendar

The social media calendar is a three-month schedule of social media content to be distributed on the club’s Instagram, Facebook and Twitter.

Media Calendar

Direct Mail Campaign

The direct mail campaign is a persuasive call to action with the intention of finding people to sponsor or donate to the club. It would be sent to local businesses located in central New Jersey.

Direct Mail

Infographic

This infographic is a visual presentation of BHC’s 2022 tryout information. It would be distributed on the BHC website, social media pages and in local businesses and schools.

Infographic

Opinion Piece

This opinion piece talks about the debate over the age of body checking in youth hockey. It would be featured in the APP, which has a large overlap in target audience with BHC.

Opinion Piece

Research and Strategic Marketing and Communications Plan

The research and strategic marketing and communications plan covers BHC’s mission, target audience, global reach and competitive analysis. It also features a SWOT analysis and a marcom plan which includes goals, specific objectives and the strategy for achieving them.

Marcom Plan
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